Don’t Lose One More Dollar on Advertising

Don’t Lose One More Dollar on Advertising

  I just hate seeing companies, especially local companies lose money on their advertising dollars. Lately, I’ve become hyper aware of advertising.  More to the point, I’ve become hyper aware of advertising efforts and missed targets. It’s not that the ads I’m seeing...

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You Never Know Who’s Listening

You Never Know Who’s Listening

“Never underestimate the power of good content.”                                                          ~ Josh Forti   At a recent social media conference I attended (SMULive), Josh Forti said the above quote and it didn’t take me long to realize what amazing value...

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Stop Chasing The Wrong Thing

Stop Chasing The Wrong Thing

  Is your business chasing the wrong thing on social media?  Maybe I should tell you what the wrong thing is?  Okay, the wrong thing to chase on social media is numbers; numbers just for the sake of numbers. Are you scratching your head and saying, huh? More...

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Go Big or Go Home…or Go Live

Go Big or Go Home…or Go Live

So really, why should you go live on Facebook?  Is it just because Facebook wants you to? The short answer is Yes. The long answer is Yes and here’s why… Video has been and will continue to be a buzz word around social media marketing and Facebook.  However, according...

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The 1970s and Social Media

The 1970s and Social Media

Growing up in the 70s, our back door was always unlocked. As so it was with most of our neighbors too. While it might have been a more trusting time, it was simply an unspoken invitation to poke your head in and be invited for a cup of tea or coffee. Something else I...

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